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The Embassy - Press Releases - Ways to Promote UAE
Press Releases

Way to Promote UAE

Date: Jul. 16, 2019

Place: Ambassador’s Office, UAE Embassy, New Delhi, India

Attendee: HE Dr Ahmed AlBanna, UAE Ambassador to India and Mr. Sudhanshu Srivastava, Founder & Director, Dbase4media Group

The Meeting:

Mr. Sudhanshu Srivastava: Thanked HE for giving him the opportunity to interact with him and started with the brief introduction about his company “Dbase4media Group”

HE: welcomed Mr. Sudhanshu and enquired how can they assist us or how can the embassy be of assistance to them

Mr. Sudhanshu Srivastava: Dbase4media Group can enter into agreement with the UAE embassy in promoting UAE for tourism in India and across the world through their business partners, utilizing the means of digital promotion as following:

  • Promoting the respective country in the theater (Cinema Screens), especially during the exclusive shows such as “Directors cut”
  • Interactive LCD Screens across bar & cafes in most of the prominent places can be used for promoting a country
  • Promoting Mall Tourism and through it promoting a respective country, by organizing cultural fest at these mall

HE: Enquired about their LCD Screens, how it can it be best utilized in promotion during trade show event such as OTM Mumbai, SATTE Delhi, Dubai International Travel Roadshow, etc. and can it be utilized at government event such as ‘Vibrant Gujrat’

Mr. Sudhanshu Srivastava: Messages at the common screen can be displayed only after taking the approval from the concerned authority. However, at the respective country’s stall / wing it can be displayed there. He also mentioned that PVR screens / multiplex can be utilized in promoting UAE tourism by organizing cultural events, presentation, troupe dance as well as showing promotional video prior to the ‘Directors Cut’ premier event.

HE: Asked him to send all the details so that it can be thoroughly studied and accordingly a decision could be made on how and when to best utilize their services

Mr. Sudhanshu Srivastava: thank HE for the warm hospitality and mentioned that his company is in process of opening an office in UAE (Dubai) as well and are currently facing so0me issue related to the procedure

HE: Guided him through the procedure and offered to help in expediting the process and also gave him advice that they should place themselves somewhere in the middle, as it will be cost effective and provide them an opportunity to grow as well.
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